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Amazonが電子ブックリーダーKindle以外のハードウェアを開発しているのではないかと、New York Timesのテクノロジー担当、Nick Bilton氏 (Twitter: @nickbilton)がレポートしている。
記事:Amazon Is Said to Look at Hardware Beyond Kindle (8/10 New York Times Bits Blog)



  If you look at the job board for Lab 126, the division of Amazon responsible for the Kindle e-reader, you will see a flurry of listings related to electronics hardware, with titles like Supply Chain Project Program Manager, Hardware Engineer and RF Systems Engineer.

Some of the people hired for these positions will most likely work on the next versions of the Kindle, possibly integrating touch screens or even creating a color version  of the device. But there’s also a good chance these engineers will be recruited to build other gadgets that Amazon is prototyping in its secret labs.


One of those people said building more hardware products would be a means to an end. This person said Amazon wants to make more devices for consumers that would enable simple purchasing of Amazon content including its digital books, music and movie rentals and purchases.

“There was talk of music players and other electronics.”

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image via CDM (FYI: 2008年データ)
AmazonはアップルiTunes Storeと音楽販売において激しい競争を続けている。リサーチ会社NPD Groupのリサーチによると、デジタル音楽販売ではiTunes Storeがシェア70%で2009年は1%しか変動がなかった所、Amazon Music Storeはシェアを4%伸ばし12%に拡大している。もしアップルの牙城はiPodによるものが大きいとすれば、今後Amazonに必要なのは、ポータブル音楽プレーヤーだろう。

Amazon Ties Walmart as Second-Ranked U.S. Music Retailer, Behind Industry-Leader iTunes (5/26 NPD Group)

Amazon Is Said to Look at Hardware Beyond Kindle (8/10 New York Times Bits Blog)

Jay Kogami

執筆者:ジェイ・コウガミ(Jay Kogami)

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